Training 𝗖𝗼𝗺𝗼 𝗿𝗲𝗶𝗻𝘃𝗲𝗻𝘁𝗮𝗿 𝗼 𝘀𝗲𝘂 𝗻𝗲𝗴ó𝗰𝗶𝗼: 𝗲𝘀𝘁𝗿𝗮𝘁é𝗴𝗶𝗮𝘀 𝗱𝗲 𝗶𝗻𝗼𝘃𝗮çã𝗼

The @Baixa Coimbra municipal project, funded under the Digital Business Neighborhoods initiative, continues to promote free training sessions aimed primarily at traders in downtown Coimbra, with the aim of strengthening skills in the areas of innovation, business strategy, security, communication and digital promotion. The training sessions are being held in partnership with the Coimbra School of Hospitality and Tourism and are part of Turismo de Portugal’s Training + Proxima program.

On January 27 and 29, from 7pm to 10pm, the training “How to reinvent your business: innovation strategies”, led by João Ramos. With a total duration of 06 hours, this training aims to provide participants with practical tools for adapting their businesses to new market trends, focusing on strategic thinking, demand analysis, reorienting the value proposition and networking.

Objectives

• Development of strategic thinking about the business;
• Analysis of demand, its evolution and emerging needs,
• Reorientation of the offer and value proposition, geared towards satisfying customer needs;
• Creating practical operational tools for building new offers;
• Developing networking and creating win-win partnerships

Recipients

Trade and tourism professionals. Entrepreneurs. Other interested parties

Contents

• Market analysis: supply and demand data and identification of new trends;
• ABC analysis of customer portfolio (actual and potential)
• Market development strategies: Specialization Vs Quantity;
• Product development strategies: market penetration, cross-selling, development of new products and diversification of the offer;
• Factors of differentiation and increasing the perception of value for the customer;
• Reinvention of the offer and communication strategies;
• Networking and creation of partnerships;
• Practical cases

Other

The issue of the certificate is conditional on active participation in at least 90% of the training workload.

Face-to-face training

Escolas Turismo de Portugal